designers working in a brainstorming session

What Is Design Thinking?

What is design thinking? It’s undoubtedly a term that has exploded in use over recent years, but its meaning is a little more than fuzzy. Some believe it’s the key …

The ClearCount RFID wand scanner

Complexity Kills

As designers, we tend to abhor complexity. We want our products to be simple to use. A complex product interface can lead to misunderstanding and errors in use. With a …

Toolbox of user research methods

User Inspired Design

There seems to be a common misunderstanding of user research and user-centered design. Too many people believe that user-centered design involves asking users what they want and then building exactly …